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About B.O.B

Founded with purpose. Built by all of us.

B.O.B was created to connect an industry full of talent, knowledge and opportunity, but one that can feel fragmented and difficult to navigate.

Beauty, spa, aesthetics and wellness already have incredible educators, employers, brands, professional bodies and experts.

B.O.B is not here to replace them. We are here to connect them.

The industry movement

Connecting. Supporting.
Strengthening our industry.

WHY B.O.B EXISTS

  • Students and newly qualified professionals do not always know where to turn next.
  • Employers struggle to find and develop the right people.
  • Business owners spend hours trying to find trusted information, suppliers and support.
  • Valuable industry resources already exist, but they are often hard to find or disconnected from one another.

B.O.B was created to bring those pieces together in one trusted place.

OUR MISSION

To create a more connected industry where people can find the guidance, opportunities, resources and relationships they need to build successful careers and businesses.

  • Connection

    Bringing people and organisations together.

  • Opportunity

    Opening doors to careers, business and growth.

  • Standards

    Championing quality, professionalism and best practice.

  • Collaboration

    Sharing knowledge and strengthening our industry together.

Three pillars

WHAT WE'RE BUILDING

The Hub

Career pathways, qualifications, standards, business resources, suppliers, software, events, jobs and trusted partners.

Explore the Hub

The Community

Connecting students, professionals, employers, educators, brands, mentors and industry organisations.

Join the Community

The Finishing School

Practical commercial skills, confidence, customer experience and workplace readiness for the next generation.

Coming soon

Jo Harris, founder of Business of Beauty, seated in a bright room

Founded by Jo Harris

B.O.B was founded by Jo Harris following more than 30 years working across beauty, spa and wellness, from therapist through to senior operational leadership.

Having experienced the industry from several perspectives, Jo recognised a recurring challenge: extraordinary people, organisations and opportunities existed, but finding and connecting them was not always easy.

“B.O.B was created to help change that. To build a place where our industry can connect, share and grow, together.”

Jo Harris, Founder, Business of Beauty

No single business or body can fix this alone. Together, we can.

JOIN B.O.B →BECOME A PARTNER →

Want to talk to us?

Ask B.O.B is where every question, idea and offer of help lands. A person reads all of them.

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